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DIGITAL FILE SPECIFICATIONS
- American Indian Art Magazine utilizes a PDF print environment. Full page ads submitted for publication are best prepared as press-quality PDF files with crop marks at the trim size of 8.5" x 11", with an additional .125" of bleed on all four sides.
- The magazine's pages are initially produced on Mac computer systems in Quark Xpress with Adobe Illustrator and Photoshop for image production. Ads of any size may also be submitted as native Quark files with Mac fonts and all art/photo images collected.
- Ads produced in other page layout programs (such as Adobe InDesign or Pagemaker) must be saved as press-quality PDF files or EPS files with process color trapped correctly for offset printing. Convert fonts to outline, rasterize type and/or embed fonts before saving files.
FONTS:
- Please supply a separate folder
containing all fonts used in the
document (both screen and printer
fonts).
- Postscript fonts only. TrueType
fonts may have to be substituted
with a similar Postscript font.
- Do not use the “type style” menu
in Quark Xpress to create italic
or bold versions of the type you
are using.
SCANS/IMAGES:
- Please supply a separate folder
containing all digital images used
in the document.
- Please do not embed images.
- Save all photo and art files as
EPS or TIFF images.
- All photo images must be in CMYK
or Greyscale mode (no RGB, LAB or
INDEX files) and saved at 300 dpi
at the final size used.
- Bit-mapped line art graphics should
be 1200 dpi (minimum 600 dpi) at
final size used. Lower resolution
will result in poor print quality.
- Artwork taken from the internet
is 72 dpi and unusable.
COLORS:
- Make sure the colors you use are
specified as CMYK and Process Separation
is activated.
- Any RGB or Pantone colors will
be converted to CMYK and color accuracy
cannot be guaranteed.
PROOFS:
- Supply a hi-resolution, color-accurate
digital proof made from the final
digital file you are providing.
- Laser proofs are not acceptable.
If an appropriate proof is not provided,
a color-accurate proof will be produced
at a charge of $65.00.
MEDIA:
LABEL THE DISK:
- Include the issue date, full advertiser’s
name, agency name, vendor contact,
ad file name and list of disk contents.
- Do not label disks or files with
generic names such as “logo,” “image,”
etc.
Any exceptions to the above specifications
must be approved by the magazine prior
to ad material submission. Digital ads
that require reworking will be billed
a minimum of $50.00. The magazine may
make, and charge for, any alterations
necessary to make ad conform to specifications.
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CLICK
HERE
to download a full advertising rate and specifications brochure in pdf format.
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